Real Estate Coaching

Creating a Real Estate Team Playbook for Ultimate Success

Post by
Creating a Real Estate Team Playbook for Ultimate Success
Kathleen Black
Is your team fumbling when you pass the ball? Is it time to invest in a playbook to secure the touchdown?

To experience have a successful team, you need clear expectations that all team members are not only accountable for, but also that you all believe in together. 

 When was the last time you saw a pro sports team allow any athlete on the field without learning the playbook? So why should your business be any different?

In this blog post, I will outline some important factors you should consider when creating your team’s playbook for ultimate success.

Have a Business Strategy, BEFORE you Start Doing Business

The reality is that most teams are created in a rush, with little to no planning, which is why a lot of teams quickly decline.

 They’ve gotten so caught up in their own world that their business and personal life have begun to spiral out of control. 

 Naturally, they begin to feel helpless and feel that the only way to correct this, is to hire help. 

 This can be, and typically is, a total disaster. One of the biggest mistakes you can make is trying to go too big, too fast. 

 If there’s an excess of business that is out of control, instead of hiring, create a structured direction for the business first.

 To bring on help without any structure is where you’ll find yourself suffering from the dreaded revolving door syndrome, and you’ll end up more burnt out than before. 

 Don’t let yourself fall into a situation where you repeat the same process, with the same unsuccessful results.

If you are not following a proven model, it will take more time and resources, which doesn’t make much sense when bringing on a new team member was supposed to give you less work and free up more of your time. 

Create a Performance Environment

A performance environment is an environment you design for your team, to increase performance and success in your agents.  

It is vital to create, support, and nurture capability, leading to results for your business. Performance on a team is not optional, you need a team with strong sales skills and you need to be able to track their performance.

A team is like a house, the job and purpose of a strong team is to support and predict success.

Team Systems

Your role as a leader is to build the components that lead to results, ensure your systems empower others to deliver the standards of your business and hold team members accountable to keep the system on track leading to success for all.

Manage the system and motivate the people.

 Have systems and protocols that work so you’re not micromanaging, but powering up your people. Allow them to take responsibility and lean into what their gifts are. You need to support them with personal and business goals, so they can learn more about themselves to benefit your team.

 The more someone grows as a person, the bigger their capacity for business excellence. Sometimes we’re scared of powering up our people but the reality is that growing businesses are going to have opportunities as you move up for people to grow into.

 We build our leaders and we build our performance environments, which will always trump talent. The environment always wins, creating a performance environment that will encourage people to win and grow, while implementing the systems and processes your team needs to succeed in the big picture, and the long term.

 Let your people manage themselves once they are trained. Give them the room to have the dream that brought them into a sales role in the first place, which is to run their own business. 

Accountability System 

An ideal accountability system is always going to seamlessly flow from the big picture to the minute details.

Most accountability systems go off track because we fall into the habit of not tracking or keeping numbers, or we misunderstand that the metrics are there to serve all of us. How else can an agent or a team know they are on the most efficient track to reach their targets? 

Sure many roads lead to Rome. Some do not realize their road takes double the time, with a steep elevation, and greater overall distance. Others breeze by, and yet they celebrate the same success. 

They both won, so to speak, but only one of the two is poised for growth, let alone a wealthy lifestyle to match their bank account!

It’s easy for us to be intimidated by metrics, they can feel that an outside team is tracking us or someone is keeping a finger on our KPI’s (Key Performance Indicators). Metrics can be intimidating to us because they’re clear-cut and they don’t have room for excuses.

A great system is going to make sure that we’ve broken down exactly what we need to do, daily, monthly, and quarterly, to be on track to hit your goals. It will always go back to what’s important to you and your values.

Sometimes we’re only tracking one piece of the pie, but it needs to be an integrated accountability system, to make sure you have the strongest approach from A-Z in your business. You will have an honest mirror of what is working and you will be able to assess changes to improve from your tracking results.  

This will give you the foundation of building predictable results, and give you confidence in your business so that you can take educated risks to pivot your business like the top 1% of producers are doing in our industry.

Model The Best, Forget The Rest

 Top 1% of teams do not recreate the wheel, instead, they purchase the tried, tested, and true plans in order to use their time wisely and organize their businesses. 

 They invest in the eyes that have extra experience with these plans. A top 10% producer can get the plans, but they fail to have the right perspective with which to see them. That's why they need expert help.

 By doing so, they understand the power and importance behind intellectual property and are also able to test for scalability to improve themselves and their businesses.

 Most of us have heard stories about the lessons someone learned on the way to the top.

Consider this:

You can choose to learn how to create a wheel, and I am sure we would all learn something from that and even do it better the next time, or you could learn to create the most aerodynamic, high-performance wheel the world has ever seen – a wheel best in class and worthy of duplication. The myth is that all lessons lead to large feats. 

Mastery requires us to go beyond our mentors and idols by building on the work they devoted their lives towards. We all have the choice to bend time by learning and investing in what already works.

This is why salespeople join the industry. They have talent. They have ambition.  They seek growth. They need a system to achieve their potential, in 1/10th of the time, compared to the average agent.

Average is VERY average, especially in a growing industry where many are throwing dirt against the wall hoping something will stick.

So, where is YOUR playbook? 

If you don’t have one yet, book a discovery call with us today to create a custom playbook for your business with the help of our coaching systems.

https://kbcccomplimentarydiscoverycall.as.me/schedule.php